Seasoned Leader Will Oversee Data Practice, Helping Brands Understand Customers on a Deeper Level to Enable More Personalized Marketing
DALLAS – October 17, 2016– Epsilon®, a global leader in creating connections between people and brands, today announced that Stacey Hawes has been elevated to President, Data.
Hawes, who joined Epsilon in 2007 and most recently served as Managing Director, Data Sales, has been instrumental in driving the success, growth and evolution of Epsilon’s data offerings. In her new role, Hawes will report to Epsilon/Conversant Chief Executive Officer Bryan Kennedy and oversee sales, operations and account management for Epsilon’s data practice. She will be focused on driving growth, evolving Epsilon’s omnichannel data strategies and identifying cross-sell opportunities across Epsilon’s agency, technology and automotive practices, as well as deeper alignment with Conversant, its leading digital marketing business.
Hawes was recently named a finalist in the Maverick of the Year category in the 13th annual
Stevie® Awards for Women in Business, and will ultimately be a Gold, Silver or Bronze Stevie Award winner in the program. The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide. Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 18.
“For more than 15 years, Stacey has been supporting and advising leading brands across industries on how to use insights to better understand customers through unified online and offline data sources,” said Kennedy. “She has shown tremendous leadership throughout her tenure at Epsilon and I am confident that she will foster a results-driven culture that motivates associates and delivers growth for our clients.”
“I am thrilled to have the opportunity to lead the Data team and Epsilon’s clients into the future of marketing with data-centric approaches,” shared Hawes. “Data is one of the most critical differentiators for businesses today and a key enabler of connecting consumers and brands. Epsilon’s deep understanding of consumers allows our clients to make better marketing decisions and grow their businesses.”
Hawes, who will remain based in Epsilon’s Lafayette, Colorado office, will discuss the evolving data-driven marketing landscape as part of the DMA’s Annual &THEN conference on Tuesday, October 18th at 10 AM PT on a panel entitled The Changing Data Ecosystem
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.