Sephora enlists Epsilon for permission-based email marketing services

September 16th

Dallas, TX — September 16, 2014 — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a multi-year agreement with Sephora, the leading specialty cosmetics retailer. Epsilon will provide targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Sephora’s omnichannel marketing platforms.

Under the terms of the multi-year agreement, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery.

“Sephora is a highly innovative multi-channel retailer linking e-commerce and its stores to the digital ecosystem (social, web, email, mobile). Our companies are closely aligned in many ways including our shared focus on understanding consumer behavior and leveraging data to drive results,” said Bryan Kennedy, chief executive officer of Epsilon. “I am confident that Epsilon can deliver tremendous value with our leading digital capabilities, such as through our Agility Harmony™ platform, and extensive expertise in the retail sector.”