Industry Leader Brings Three Decades of Experience in Data-Driven Marketing to Fuel Growth in EMEA and APAC
London — April 3, 2017 — Epsilon®, a global leader in creating connections between people and brands, today announced that industry veteran Nigel Howlett has joined as Managing Director, International, based in London. Howlett brings an impressive track record of driving growth and innovation, with thirty years of expertise in data-driven marketing.
Reporting to Lisa Henderson, Managing Director, Technology Client Services, Howlett will oversee Epsilon’s offerings, including technology, email, targeted display, strategy, client services, data, creative and campaign delivery, across all business markets in EMEA and APAC. In addition to providing vision and executive leadership, Howlett will ensure development, delivery and ongoing service to drive growth for Epsilon’s global clients.
“Howlett is a proven leader adept at delivering transformational change for clients, while inspiring a strong, collaborative organizational culture across geographically distributed teams,” shared Henderson. “We are excited about the strategic direction of our international business under his strong leadership.”
Prior to joining Epsilon, Howlett chaired three start-ups focused on analytics, marketing technology and customer experience, and advised a number of regional and global private equity firms. Previously, he served as President, International at IRI Worldwide, a multinational technology and services company serving the world’s leading CPG brands, CPG retail and OTC healthcare companies. He was also a member of the global executive team that founded OgilvyOne Worldwide and OgilvyInteractive, and became Chairman and CEO of those businesses in London, progressing to become Global EVP for Consulting and Strategic Development.
“I’m thrilled to be part of Epsilon, a company with a rich history of solving tough marketing challenges and a passion for innovation and excellence,” stated Howlett. “CMOs want to know the right consumers and reach them at the right place and time. With the breadth of Epsilon’s interconnected business practices, I look forward to helping brands advance their marketing efforts, reach consumers at moments of interest and accelerate their business.”
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.