London Sport appoints Epsilon to deliver groundbreaking big data project

April 27th

LONDON – APR 27, 2016 – London Sport has appointed Epsilon UK to deliver a groundbreaking big data project to help get 1,000,000 Londoners more active by 2020.

The project will bring together numerous sources of anonymised data to gain a deeper understanding of the lifestyles, attitudes and behaviours of Londoners. With technology playing an increasingly decisive role in people’s engagement with physical activity and sport, Epsilon has been tasked with finding hidden correlations that will aid the sector to change its offers and develop more sophisticated strategies to get people active.

Epsilon specialises in fusing data, technology, creative and media to help brands build relationships with people. “Epsilon has a proven track record in seeing what other agencies don’t. They have tried and tested experience in distilling big data and delivering big ideas, as well as exceptional standards in handling sensitive data, which together makes them the ideal partner for this project” said London Sport Chief Executive, Peter Fitzboydon.

Genevieve Woods, Client Service Director at Epsilon added, “We have considerable experience working in this area and are looking forward to helping London Sport achieve their ambition of 1,000,000 Londoners more active through this innovative project.”

The first sports sector insight reports generated from this project are expected to be available mid-year.



About London Sport

London Sport have a simple aim: to help make London happier, healthier and stronger through sport. They do this by working in partnership with the numerous organisations involved in physical activity and sport in London. Getting people to do more physical activity has countless benefits for London; from improving health and wellbeing, to saving money, contributing to economic growth, creating happier, stronger communities and so much more.

About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit, follow us on Twitter @EpsilonUK or call +44(0)20 7025 8000.