DALLAS—August 17, 2017— Epsilon®, a global leader in creating connections between people and brands, today announced its next-generation digital messaging platform, Agility Harmony®, was named a winner for Best Email Marketing Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal Awards are presented by Digiday and recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
“This year’s group of Digiday Signal Awards winners represent the very best of a vital part of our industry – marketing and advertising technology providers,” said Digiday Media CEO Nick Friese. “The third annual Signal Awards are proud to recognize these companies for their innovative solutions and their contribution to the advancement of our industry as a whole.”
Agility Harmony enables clients to customize brand emails, SMS and mobile push messages based on individual preferences, transaction history, online behavior, cross-channel activity and more. The platform, which is consistently ranked highest in service and client-satisfaction ratings by independent industry evaluations, balances superior campaign operations, technology, strategy and creative services.
Epsilon continues to advance the core capabilities of Agility Harmony to meet the changing needs of marketers. Notable new features include:
A complete customer view: With the integration of TotalSource Plus®, Epsilon’s compiled database with coverage of virtually every household in the U.S., clients can gain a full 360-degree view of their customers including demographics, interests, purchases, market trends and more, to better understand how consumers spend their time and money in order to deliver the most relevant marketing messages.
Effective remarketing: Cross-channel integration with Conversant®, Epsilon’s digital media arm, allows Agility Harmony clients to reach subscribers via digital media with a consistent voice.
Increased mobile engagement: Harmony Smart Linking removes the friction from converting on a mobile device by routing “app-less” customers from email to a brand’s mobile site, or to the app store, helping to increase mobile engagement and conversions.
“This recognition is a testament to why Agility Harmony is a pillar of delivering the optimal customer experience for many of the world’s largest brands,” shared Wayne Townsend, President, Technology Practice at Epsilon. “Agility Harmony deploys billions of messages per year and the platform’s scalability and flexibility allow clients to benefit from the full breadth of Epsilon’s offerings through the integration of data, actionable customer profiles and cross-channel effectiveness, which is all backed by an experienced digital marketing services organization.”
Epsilon was recently named a Leader in the July 2016 report “The Forrester Wave™: Email Marketing Service Providers, Q3 2016” by Forrester Research, Inc., for its Agility Harmony platform.
Winners of the Digiday Signal Awards will be honored on November 7, 2017, at the Edison Ballroom in New York City.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate by Conversant®, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Agency Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.