Epsilon’s Agility Harmony becomes first digital marketing platform to leverage Hadoop for high-performance advanced segmentation

May 22nd

Dallas, TX — May 22, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a new high-performing advanced segmentation capability in Agility Harmony. Agility Harmony is Epsilon’s next generation digital messaging platform.

Built on Cloudera’s distribution of Hadoop, Agility Harmony’s segmentation solution now enables real-time audience segmentation of structured, unstructured and semi-structured data. While other digital messaging platforms may take hours to segment these types of complex data assets, Agility Harmony can help marketers rapidly segment data and make it actionable in a matter of minutes, allowing for more efficient, relevant and timely connections with their customers. Epsilon is the first in the digital marketing space to leverage Hadoop to provide instantaneous results for digital marketing professionals.

“Many platforms tout real-time and personalization capabilities, but fail to deliver. With Agility Harmony’s segmentation solution supported by Hadoop as opposed to a traditional relational database, this promise can be fulfilled,” explained Andrew Frawley, President of Epsilon. “Marketers using Agility Harmony will have the freedom and flexibility to use truly actionable intelligence, such as behavior and transactional data, how and when they want to. It provides real-time access to online and offline cross-channel data without the typical roadblocks. This means with Harmony, marketers are able to target an individual based on virtually any touch point or intersection of touch points, and deliver a rich campaign in minutes.”

“Patagonia strives to provide our customers with marketing messages that are relevant, convey the brand in a rich way, and are unique for each individual,” said Steve Wages, Email Marketing Manager from Patagonia. “We see email as the ideal environment to personalize this interaction – whether they are a hard-core climber gunning for a remote alpine summit or someone buying their very first fleece jacket.”

“We’ve been impressed with Epsilon’s understanding of what we as email marketers want to achieve, and how we can tie together data from across our marketing landscape. They have obviously listened to our feedback and have shown they can quickly innovate within Agility Harmony. We are excited by what Harmony’s advanced segmentation and scheduling capabilities can do for our customer’s email experience, and how it will help us to truly personalize our programs in unique ways.”

Agility Harmony supports a variety of data feeds including ecommerce, point-of-sale, purchase history, social overlays, social sentiment, call center interactions and abandoned shopping cart behaviors, and make them actionable for segmentation or automated trigger campaigns. With this capability, marketers will find the drag-and-drop user experience for segmenting very approachable, unlike any other solution. Marketers now have access to enormous flexibility and scalability in the amount and types of data that can be used along with the ability to conduct segmentation modeling and to run frequency scoring.

Since its launch in August of 2013, Agility Harmony has been adopted by top brands including Fortune 1,000 companies and by March 2014 had already exceeded the sales goals set forth for the platform in 2014.