New York – September 25, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced that Epsilon/Conversant chief executive officer, Bryan Kennedy, has been recognized as one of the 100 People Who Make Advertising Great, according to the American Association of Advertising Agencies (4A’s). The 4A’s list, part of a 100th anniversary initiative, recognizes a diverse and distinguished group of advertising professionals selected by a panel of industry players.
Kennedy joined Epsilon in 1996 and has been a key architect behind Epsilon’s rapid growth, as well as the company’s current position as the largest U.S. Agency from All Disciplines, according to Ad Age. With over two decades at Epsilon, Kennedy served as President, Chief Operating Officer and Chief Technology Officer before being named CEO in 2009. He has evolved and expanded Epsilon’s full-packaged offerings to CMOs, marrying its heritage of deep data insights with agency services, loyalty solutions and integrated technology platforms, as well as Conversant’s digital media, reach and affiliate capabilities. As a result, Epsilon has become an indispensable marketing partner for leading brands including General Motors, Walgreens, Citi and American Express. Under Kennedy’s leadership, Epsilon/Conversant has grown from 2,200 associates, 22 offices and $514.3 million in revenue in 2009 to more than 8,000 associates, 70 offices and $2.1 billion in revenue in 2016, a 308% increase in revenue over seven years.
“It’s an honor to be included on the 4A’s list, among an impressive group of leaders from across this incredible industry,” said Kennedy. “I share this accolade with the 8,000 brilliant and capable Epsilon and Conversant associates who truly make advertising great each day, leveraging the power of data, technology, analytics and creative to help our clients grow.”
Kennedy will attend the 4A’s 100th Anniversary Gala, alongside the other honorees on September 27, 2017 in New York.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate by Conversant®, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Agency Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.