Dallas, TX — June 09, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, is a recipient of a Smarter Commerce 2014 IBM Marketing Innovation Award for Marketing Innovation. Epsilon received this honor at the IBM Smarter Commerce Global Summit 2014 in Tampa, Fla.
Epsilon was selected for exceeding the expertise and innovation needed to leverage the best of IBM’s Enterprise Marketing Management portfolio to create an ideal solution for end users.
The IBM Marketing Innovation Awards showcase the success of partners who address the complexity of Enterprise Marketing Management within the context of Smarter Commerce.
“We’re proud of our partnership with IBM and we are thrilled to be a recipient of this year’s award. IBM shares our joint vision of helping brands automate their marketing processes from end to end, enabling valuable omnichannel connections with customers,” said Mike Coakley, VP Partnerships & Alliances for Epsilon. “We look forward to deepening our relationship in the future as we expand on our capabilities, offerings and position in the marketplace.”