Leveraging Conversant’s 1:1 decisioning engine and Nielsen Catalina Solutions’ CPG shopper data to drive ROI
DALLAS, TX – September 16, 2015 – Epsilon, the global leader in creating connections between people and brands, today released Epsilon ShopperView, a new precision marketing solution for consumer packaged goods (CPG) marketers. This solution combines advanced data insights, industry-leading cross-device media delivery and campaign measurement to increase campaign effectiveness through the power of one-to-one marketing at scale.
Epsilon ShopperView delivers 360-degree insight into who consumers are, what they buy and why they buy. Retail transaction data from Nielsen Catalina Solutions (NCS), the largest CPG shopper dataset in the United States, and Epsilon and Conversant’s proprietary demographic, attitudinal, cross-channel purchase and cross-screen engagement data assets offer one view for over 150MM individual consumers. CPG marketers can now gain unparalleled insights into their consumers’ shopping behaviors, product preferences and receptivity to media, leading to more precise targeting and highly relevant messaging. In addition, NCS measures the incremental sales impact and return on ad spend.
“To successfully connect with consumers, marketers must shift from mass marketing to precision marketing,” shared Warren Storey, Senior Vice President of Product Marketing and Insight at Epsilon. “Epsilon ShopperView offers CPG marketers proprietary data and superior cross-channel media delivery to reach consumers on an individual level with the right message at the right time across all channels.”
Conversant drives real-time media delivery of Epsilon ShopperView, providing a unique ability to match shoppers to all of their devices, cookies and cross-channel transactions with 95% accuracy, higher than anyone else in the industry. Conversant’s comprehensive one-to-one messaging is activated by years of historical online and offline data and 80 billion online actions per day to give marketers more opportunity to connect with the “always-on” consumer.
“Marketers are looking to obtain one view of individual consumers and deliver media decisions on a truly personalized level,” shared Raju Malhotra, Senior Vice President of Products at Conversant. “Combining our rich profiles, scale and persistence – all within the privacy framework – marketers can enhance the consumer brand experience and maximize the effectiveness of their campaigns.”
“We’re thrilled about our collaboration with Epsilon, the #1 World CRM/Direct Marketing Network,” said Mike Nazzaro, CEO Nielsen Catalina Solutions. “Because we enable CPG advertisers to increase their return on ad spend by accurately linking what consumers see or hear with what they buy – regardless of platform – it was critical that Epsilon have cross-media capabilities that deliver maximum value to marketers.”
For more information on Epsilon ShopperView, click here.
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.
About Conversant, LLC
Conversant is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world’s largest affiliate marketing network – all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visitwww.conversantmedia.com.
Conversant was acquired by Epsilon in 2014. To learn more click here.