Dallas, TX — February 18, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced that it took the number one spot in Red Pill Email’s annual Email Features and Functions Guide in the Enterprise Full Services and Enterprise Overall Categories.
Agility Harmony, Epsilon’s next-generation digital messaging platform, also received a perfect score of 5.0 in the categories of Vendor Security, Queries & Segmentation Ease of Use, Deliverability & List Hygiene, Asset Support, Campaign Building & Workflow Ease of Use and Testing and Reporting, as well as others.
“Brands today are connecting with millions of consumers across a variety of channels each day. Many global brands rely on Epsilon to create, deploy and manage data-driven email marketing programs designed to achieve their marketing and business objectives,” said Andy Frawley, President of Epsilon. “We’re honored to be recognized by Red Pill for our robust platform as well as our ongoing commitment to clients and their customers. Now in its fifth year, Red Pill’s Email Vendor Features & Functions Guide is the only guide written by an email marketing veteran. The Guide, which surveyed 43 international providers with 600 questions across eight top-level categories, highlights the features and functions supported by a variety of commercial email messaging deployment tools available to small, medium and enterprise users.
“Designed by and built – from the ground up – for marketers, Epsilon’s all-new Harmony platform really stood out during our comprehensive evaluation,” said John Caldwell, Principal/Consultant, Red Pill Email. “With a long heritage in the email marketing space, Epsilon continues to focus on innovation and best-in-class tools for their clients.”
Click here to download the full report.