Repeat recognition demonstrates commitment to consumer privacy and data security
DALLAS– June 28, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced it has received Honor Roll status for the sixth consecutive year as part of the 2017 Online Trust Alliance’s (OTA) Online Trust Audit & Honor Roll. The Online Trust Audit & Honor Roll is the de facto standard for recognizing excellence in consumer protection, data security and responsible privacy practices for the world’s top companies.
OTA is a non-profit organization dedicated to developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. Operating globally, the OTA is supported by over 100 leading brands, advertisers, marketers, technology leaders, non-profits and government agencies. As the only comprehensive, independent online trust benchmark study, the ninth annual OTA Online Trust Audit evaluates websites in three categories: consumer protection, responsible privacy practices and security.
“It’s an honor to once again be recognized by the Online Trust Alliance for Epsilon’s commitment to best practices in consumer/brand protection, site security and responsible privacy practices. We take great pride in providing consumers with transparency and choice when it comes to how their data is collected and used for marketing purposes and we remain committed to investing resources in this area,” shared Noga Rosenthal, Chief Privacy Officer at Epsilon/Conversant. “We are grateful that the Online Trust Alliance continues to celebrate leadership, best practices and self-regulation across the digital ecosystem and we believe strongly in advocating for and adhering to the responsible use of data, protection of consumer privacy and promotion of trust in marketing.”
The Online Trust Audit analyzes over 1,000 consumer-facing web sites across multiple sectors, including the Internet Retailer Top 500, Top 100 Banks, Top 100 U.S. Federal government sites, Top 100 Consumer Service sites, Top 100 News and Media sites, Top 100 ISPs, Carriers & Hosters and OTA Member Organizations. Sites qualify for the Honor Roll by achieving a score of 80 percent or higher overall with no failures in any of the three evaluated categories. The Audit revealed that 52 percent of analyzed websites qualified for the Honor Roll, a five percent improvement over 2016.
Epsilon’s website offers detailed information for consumers about how their data is collected and protected as well as how it is used for marketing purposes, as well as other valuable resources and information. Visit the Consumer information center to learn more.
More details about the Online Trust Audit & Honor Roll can be found at: https://otalliance.org/TrustAudit.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate by Conversant®, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users’ security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, and meaningful self-regulation and data stewardship. Its members and supporters include leaders spanning the public policy, technology, ecommerce, social networking, mobile, email and interactive marketing, financial, service provider, government agency and industry organization sectors.