Epsilon named a leader for email marketing agency and strategy services

September 2nd

Agency services offering complements Epsilon’s digital messaging platform Agility Harmony, which was also named a leader in an evaluation of ESPs and Email Infrastructure vendors

DALLAS, TX – September 02, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced it has achieved the leader’s ring in The Relevancy Group’s, The Relevancy Ring – Email Agency Buyer’s Guide 2015. This important guide for digital marketers analyzes the ability of email marketing agencies to improve the ROI of current strategic digital email efforts as noted below

The Relevancy Ring Vendor Success metric is measured by client satisfaction and services effectiveness for creative, strategy, production, account management, customer support, educational resources, technical services and omnichannel services.  Epsilon received the highest average score among the seven agencies analyzed, gaining high marks for account management, strategic services, customer support and omnichannel services in particular. The report highlights Epsilon as the preeminent choice for “a global enterprise wanting to match a top-ranked platform with a deep bench of in-house services talent available across the globe.”

The report also shares, “Most clients we interviewed love the Epsilon teams. Clients felt the agency was strong in email marketing, very forward-thinking and very engaged with their business challenges.”

The Relevancy Group partnered with the non-profit organization, A Chance in the WorldTM, and participants were challenged to come up with a detailed communications plan for the non-profit including strategy, analytics and creative ideas to increase donations and engagement with the foundation.

“Their team displayed strong skills in developing detailed personas of the various donor targets for the NPO and they were clever at using data to arrive at their conclusions,” shared David Daniels, CEO of The Relevancy Group. “Their creative team skillfully demonstrated the ability to integrate a well-known figure into their creative ideas. Additionally, the agency demonstrated a range of design and copy concepts with a well-thought-out, testing-based approach to the creative concept.”

“Continually enhancing our email services organization with the best talent in the industry is a strategic focus of ours,” shared Pamela McAtee, Senior Vice President, Digital Solutions at Epsilon. “We’re proud of the strategic services work our team provides and are pleased to see our efforts recognized in this guide.”

 Epsilon’s ranking as a leader in The Relevancy Ring – Email Agency Buyer’s Guide 2015 comes on the heels of The Relevancy Ring – ESP Buyer’s Guide 2015 where Epsilon was also named a leader, receiving Gold and Silver Relevancy Ring Client Satisfaction Awards in 10 out of 11 categories.

“More than ever before brands are in need of a partner that unites technology and services to help them realize the full potential of their email and cross-channel efforts,” closed McAtee. “Our distinction as a leader proves the value of our top-level agency services team combined with our digital messaging platform Agility Harmony.”

For the full report “The Relevancy Ring – Email Agency Buyer’s Guide 2015” click here.

For additional information about Epsilon’s Agility Harmony, please visit www.agilityharmony.com or follow @AgilityHarmony on Twitter.

About Epsilon

Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.

About The Relevancy Group

The Relevancy Group provides market research, survey design and consulting. We assist marketers (buyers) connect with vendors (sellers) and manage the vendor selection process, each year we represent tens of billions of email messages that are out for bid for new solution providers. We provide educational and advisory resources to advance our clients and the markets understanding of relevance in order to deepen their customer relationships. The Relevancy Group is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. Working with the leading brands, vendors and associations that comprise our economy, The Relevancy Group acts as an educator and trusted advisor in the aim of optimizing omnichannel connected marketing strategy and tactics. The Relevancy Group publishes research, educational resources and consults with businesses on vendor selection, mergers/acquisitions and other strategic imperatives.

 

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