Ad Age Agency Report ranks Epsilon #1 largest U.S. agency from all disciplines for fifth consecutive year

May 3rd

Epsilon’s position in digital and mobile solidified by Conversant, the company’s digital-media business

DALLAS — May 03, 2016 — Epsilon®, a global leader in creating connections between people and brands, was once again ranked by Ad Age as the number one Largest U.S. Agency from All Disciplines. The 72nd Annual Ad Age Agency Report also ranked the company as the number one World’s Largest CRM/Direct Marketing Network and the number one Largest U.S. Mobile Marketing Agency.

Epsilon’s strength in mobile and digital – cited as the number two Largest U.S. Digital Network in the report – was solidified by Conversant’s offerings. Acquired by Epsilon in December 2014, Conversant® provides the unique ability to recognize, reach and engage the right consumer across mobile and online to drive measureable campaign results for clients. Together, Epsilon and Conversant help clients reach consumers offline and online with personalized marketing messages at unparalleled scale.

In addition, Epsilon’s vertical expertise in healthcare was recognized for the first time, debuting at number 17 on the Largest U.S. Healthcare Networks list.  Catapult, which is also part of Epsilon, was recognized as number five on the Largest U.S. Promotion Networks list.

Epsilon ranked high across a number of categories in the report, including:

#1 Largest U.S. Agency from All Disciplines
#1 World’s Largest CRM/Direct Marketing Networks
#1 Largest U.S. CRM/Direct Marketing Networks
#1 Largest U.S. Mobile Marketing Agencies
#2 Largest U.S. Digital Networks
#4 World’s Largest Digital Networks
#5 Largest U.S. Promotion Networks (Catapult)
#7 World’s Largest Consolidated Networks
#8 World’s Largest Agency Companies
#15 Largest Hispanic-American Agencies
#17 Largest U.S. Healthcare Networks

“Amidst the ongoing transformation of the marketing and advertising industry and new and diverse competitors, we are pleased with Epsilon’s continued leadership in the Ad Age Agency Report,” shared Andy Frawley, Chief Executive Officer of Epsilon. “In today’s fast-moving, customer-centric world, brands are in need of strategic partners that can help them successfully deliver personalized marketing in the moments that matter across channels and devices.  These rankings help to prove that our focus on fusing rich data, analytics, strategy, creative and technology is delivering better outcomes for our clients.”

Andy Frawley will speak to the ongoing disruption in the agency marketplace at this week’s iMedia Agency Summit in Lost Pines, TX. Andy’s session titled: The Advertising Industry’s Identity Crisis: Agency Models of the Future will be held on Tuesday, May 3rd at 10:40 AM CT.

Published every year since 1945, the Agency Report is Advertising Age’s annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue.

 

About Epsilon

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.