Epsilon named #1 Largest U.S. Agency from All Disciplines for sixth consecutive year
DALLAS — May 03, 2017 — Epsilon®, a global leader in creating connections between people and brands, was once again ranked by Ad Age as the number one Largest U.S. Agency from All Disciplines. The 73rd Annual Ad Age Agency Report also ranked the company as the number one World’s Largest CRM/Direct Marketing Agency Network, the number one Largest U.S CRM/Direct Marketing Agency Network and the number one Largest U.S. Mobile Marketing Agency.
Epsilon maintained its position through strong new business efforts in 2016 including agency of record agreements with GIA and Del Monte as well as digital and CRM agreements with Red Roof, CNO Financial Group, Amica Mutual Insurance and Shire, among others. The company’s strength in mobile and digital was once again solidified by Conversant, Epsilon’s digital media arm, which provides a richer understanding of consumers through billions of online cross-device interactions every day and delivers personalized advertising to consumers.
Epsilon ranked highly across a number of categories in the report, including:
#1 Largest U.S. Agencies from All Disciplines
#1 World’s Largest CRM/Direct Marketing Agency Networks
#1 Largest U.S. CRM/Direct Marketing Agency Networks
#1 Largest U.S. Mobile Marketing Agencies
#4 Largest U.S. Digital Networks
#5 Largest U.S. Promotion Agency Networks (Catapult)
#6 World’s Largest Digital Networks
#12 World’s Largest Consolidated Networks
#12 World’s Largest Agency Companies
#12 Largest U.S. Hispanic-American Agencies
#18 Largest U.S. Healthcare Agency Networks
“Epsilon has long maintained its leadership in the Ad Age Agency Report and we are pleased with our position through the continued digital evolution and with new competitors entering the space,” shared Bryan Kennedy, Chief Executive Officer of Epsilon/Conversant. “Epsilon was a first-mover towards addressable advertising and marketing and these rankings help to prove that our unrivaled data assets, proprietary technology, creative execution and measurement and attribution capabilities continue to drive long-term growth for clients by connecting brands to individuals across channels.”
Published every year since 1945, the Agency Report is Advertising Age’s annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate by Conversant®, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Agency Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.